Marketing was never easy without the advent of high tech system. It is growing widely ever since we have adapted e-technology. Social media has become one of the best ways to engage the participants. Millions of dollars are being spent now on marketing method. Social media also doesn't exist in a vacuum; It has expanded a long way. Same is with the hackers; they are also getting more trained now with new ways to hack the systems and misuse information. There are various loopholes in social media practices that can exploit security. Specific areas can result in security lapses, most probably due to the employee activities.
1.The social network itself
Security is yet a dream to be achieved by the social networking sites. Some of it has certainly improved their safety over the years, but none of them has achieved perfect tight security. Technology is yet to reach that level where it can invent a hacker-proof server. Cybercriminals are just predators; they love to steal information, even if they have to do nothing about it. When employees use social networking system to discuss business work and documents, the losses are going to be hazardous. This is going to make the business more vulnerable to hackers.
Worms, malware applications, and viruses have discovered its expansion into the social media and the related apps as well. Employees may be bringing their phones and laptops to work every day. If they have an infected app installed, the defense is at stake because they have all the passwords and their device is straight logged in to your wi-fi.
There need to be robust anti-virus and anti-spy programmes to capture anything that tries to damage the system.
Less trained employees can be troublesome more than any of the hacker and viruses. Providing the social media training is essential. They should be well aware of the dangers of using social media for any confidential thing. They should be diligent while clicking on unusual links, adding unknown people to their friend list; their simple move can be dangerous for the reputation of the business.
There needs to be a different department concerned about the training of employees, who make the employees aware of all the aspects of social media. Think like a hacker and get to know about all the techniques of hacking. Learn to be safe on social media.
Lucia Mandela is a Microsoft Office expert and has been working in the technical industry since 2002. As a technical expert, Lucia has written technical blogs, manuals, white papers, and reviews for many websites such as office.com/setup.